We combine world-class customer insight and incisive strategy consultancy; two deep specialisms that enable us to deliver unique client impact.
By attracting, retaining, developing and rewarding the very best people, we become a magnate to the most innovative clients. Transparency, performance, equality, compassion and commitment inform everything we do. And we are firmly committed to strong governance, strong environmental credentials and making a strong social contribution. A proudly socially and environmentally conscious business, we work with a wide roster of charitable and social organisations, each enjoying the same leading edge service support as all of our clients.
David Elms
Non Executive Chairman
David brings over 30 years experience in advising on strategy and corporate finance in the media and related sectors. that accelerate growth and increase profitability with the focus on maximising shareholder value.
Alison Drake
Group Finance Director
Alison provides strategic and financial guidance for DTAG’s ambitious global growth strategy, along with sound financial management and control.
As a qualified Accountant, Alison has been leading Finance teams and supporting the growth and international expansion of marketing consultancies for the last 20 years. She has navigated the complexities of working across businesses with presence in Europe, US, and Asia. Prior to that she worked in financial roles with global technology leaders including Motorola and Sony.
Paul Gaskell
Chief Strategy Officer
Paul provides strategic advice and guidance for DTAG with a particular focus on driving growth across the group through new business, marketing and innovation.
Paul is a strategist with a passion for brands and their power to transform markets. With a proven track record of delivering tangible results in fast paced environments, he has helped some of the world’s leading brands access new markets, thrive in today’s disrupted markets, and evolve to delight the next generation of consumers.
Tim Blandford
Interim Global CEO, 2CV
Tim oversees 2CV’s performance and activity across the globe. He has over 25 years international research experience. He has been at the heart of 2CV’s international expansion in US, Europe, and Asia and has returned to the business as Interim CEO to support the transition to the next generation of leadership. As a consultant to many clients across Technology, Finance and Retail sectors, he has been associated with the success of many of the most enduring UK and Global brands of today.
Dr. Fleur Horner
Global CEO, TVE
Fleur has a passion for landing intuitive, data-led narratives in boardrooms around the world.
Under her guidance, the TVE team have leveraged the power of data-led narrative to help businesses such as PlayStation, TikTok and Icelandair cut through a sea of meaningless data, move beyond decision paralysis and transform the way they think about their growth audiences to inspire better briefs from marketers, better responses from creatives and ultimately, growth for brands.
Kara McCartney
President, DTAG, North America
Kara is a strategy and innovation leader with a data-driven yet intuitive approach. She has guided businesses from global startups to Fortune 100 brands toward resilient, distinctive brand strategies and decision making for AI, tech and entertainment brands that make sense for their business and connect deeply with consumers.
In building the TVE and 2CV businesses in the USA, her focus is on building a team that can spearhead our growth in this critical market.
Chris Oatey
Regional Director, DTAG, Asia
Chris leads 2CV and TVE’s APAC operations from Singapore, partnering with businesses to create and refine go-to-market strategies that balance global ambition with regional nuance.
His approach combines deep market research expertise with a passion for user experience and design, ensuring every strategic recommendation is grounded in genuine consumer understanding.
