We are unique in combining leading-edge customer insight, brand-led consultancy and technology-driven communications activation in one powerful offering. With our advice, clients engage with technology-savvy customers and achieve higher, more profitable growth.
By attracting, retaining, developing and rewarding the very best people, we become a magnate to the most innovative clients. Transparency, performance, equality, compassion and commitment inform everything we do. And we are firmly committed to strong governance, strong environmental credentials and making a strong social contribution. A proudly carbon neutral company, we work with a wide roster of charitable and social organisations – each enjoying the same leading edge service support as all of our clients.
Mark oversees the DTAG Board, with a primary responsibility for overall strategic direction, financial performance, financing and acquisitions.
Mark co-founded Cello Health plc where he served as CEO before its acquisition in 2020 by Arsenal Capital. Prior to this he was a founding partner of Lighthouse Holdings, a marketing services group acquired by Cordiant plc. He was previously a senior executive of WPP Group plc.
Group Finance Director
Alison provides strategic and financial guidance for DTAG’s ambitious global growth strategy, along with sound financial management and control.
As a qualified Accountant, Alison has been leading Finance teams and supporting the growth and international expansion of marketing consultancies for the last 18 years. She has navigated the complexities of working across businesses with presence in Europe, US, and Asia. Prior to that she worked in financial roles with global technology leaders including Motorola and Sony.
Paul provides strategic advice and guidance for DTAG with a particular focus on driving growth in the technology sector and in sales and marketing.
Paul is a strategist with a passion for brands and their power to transform markets. With a proven track record of delivering tangible results in fast paced environments, he has helped some of the world’s leading brands access new markets, thrive in the digital economy and evolve to delight the next generation of consumers. He is CEO at The Value Engineers.
Barney provides strategic guidance and support for DTAG on marketing transformation, and in business development.
Barney is a leading authority on communications transformation and has helped some of the UK’s leading financial services and charity brands develop the digital skills, practices and capabilities to flourish in the digital age. He is CEO of Signal.
Tim provides strategic advice and guidance for DTAG, with a particular focus on driving growth, international markets and sales and marketing.
Tim has over 20 years international research experience. As CEO of 2CV he has been at the heart of their international expansion in the US, Europe, and Asia. And as a consultant to many clients across Technology, Finance and Retail sectors, he has been associated with the success of many of the most enduring UK and Global brands of today.