We’re 2CV, the award-winning, global, full-service insight agency.

For over 30 years we’ve specialised in working with technology, entertainment, lifestyle, finance, and social brands and organisations.

Our mission is simple: to help our clients identify opportunities, understand how best to capture them, and use them to make a positive commercial mark.


Over three decades of market research experience, spanning five key practice areas.

Technology and Entertainment

Fuelled by a research team dedicated to understanding disruptive moments and technologies - with experts in London, LA, San Francisco and Singapore, we’re close to the heart of creativity and innovation in media, technology and gaming.


Beauty, fashion, food, wellness, home, travel – we provide deep, unique perspectives on consumers’ lives for global brands that make us look and feel good.


Our expert team has decades of experience accessing and engaging with the right decision makers to solve business problems across industrial, technology, logistics and financial sectors.


We established our social practice with a clear mission in mind - to give people the voice to drive positive social change, use innovative, immersive methodologies and sensitivity that enables clients to make their mark.


From pension to problem debt; insurance to investments; savings to scarcity – our finance practice understands not only the decision-making and behaviour around money, but what makes it so emotive and complex.


In the complex and fast changing world of sustainability, we galvanise brands to take action that is meaningful to their consumers, rewarding to shareholders, and drives brand growth through action on sustainability issues.

Citizen Good Consulting


Working in partnership with clients across the globe to understand their audience, building effective brand and communication strategies to drive innovation development.

Just a few examples of the broad range of projects we’re proud to deliver to our clients.